1. Home
2. Suppliers
3. Core Fitness

Core Fitness

Our founders were icons. Our products revolutionized workouts. Our insights have driven industries. Our people have helped millions build muscle, confidence and performance. We’ve been through a lot, and come out stronger. Today – together – we’re keeping that heritage alive, and we’re building on it.

With a portfolio of intelligently designed, reliable products, owners around the world know they can count on us for expertise and equipment for every corner – and every member – of their facility. That’s probably because they know who we are: a group of people who have been fitness experts and enthusiasts from the beginning.

At Core we believe that culture is the foundation for success and our Core Values are the mortar that holds it all together.

PLAY TO WIN

WE COMPETE AS A TEAM. WE HAVE A BIAS TOWARDS POSITIVE ACTION.

We cultivate employees who want to be part of a team; that are passionate about our industry, our products and our success. We value employees who excel in a fast-paced team environment and that want to play to win.

KEEP SCORE

TO KNOW HOW TO WIN, WE NEED TO KNOW WHERE WE STAND.

Do the math, ensuring we are using our time and resources effectively towards a common goal. We believe financial rigor drives our efforts.

OWN IT

WE ARE ACCOUNTABLE, END TO END.

We own it from start to finish; we do what we say we are going to do, when we say we are going to do it. We earn the trust of our partners, achieving the right results in the right way. This is the only level of integrity we tolerate.

CHANGE IT UP

PLAN, AND PREPARE TO BE NIMBLE.

We are empowered to change it up. Dynamic environments call for dynamic solutions. We will look for “what’s possible”, not settle for “what is”, and keep moving forward.

ALL IN

WE ACT AS ONE TEAM.

We know greatness is not achieved with less than everything we got. As one team, all in together, we strive for breakthrough results and push ourselves to be the best. We are motivated and passionate about our actions and the results.

FIND A WAY

DO WHAT IT TAKES. THINK BIG FOR CORE. NO EXCUSES.

We find a way to create results where others cannot; the words “no” and “failure” are not a part of our vocabulary. We get the job done in spite of any obstacles, and our success is defined by the value we deliver, to our people and our customers.

SPEAK UP

LET’S HEAR IT. PRACTICE RESPECTFUL, UNFILTERED DIALOGUE.

We value your input – Speak up. No idea will ever materialise into success if it remains inside someone’s head. All ideas qualify; best idea wins. No silent suffering.